Cookie Policy

Last updated: 15th January 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies help us understand how you use our website and improve your browsing experience.

How We Use Cookies

Silvershard uses cookies for several purposes:

  • Essential website functionality: To ensure our website works properly and securely
  • Analytics and performance: To understand how visitors use our website and improve user experience
  • Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness
  • Personalisation: To remember your preferences and provide personalised content
  • Communication: To enable contact forms and other interactive features

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand which pages are most popular, how long visitors stay on our site, and how they navigate through our content. This information helps us improve our website and services.

Functional Cookies

These cookies allow the website to remember choices you make (such as your language preference or cookie consent choices) and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads and other advertising services that may place these cookies.

Specific Cookies We Use

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - advertising personalisation 2 years Marketing

Third-Party Cookies

We use several third-party services that may place cookies on your device:

  • Google Analytics: For website analytics and performance measurement
  • Google Ads: For advertising, remarketing, and conversion tracking
  • Google Fonts: For web font delivery and optimisation

Google Consent Mode v2

We implement Google Consent Mode v2, which adjusts how Google services behave based on your consent choices. When you deny consent for analytics or marketing cookies, Google services operate in a privacy-enhanced mode that respects your preferences whilst still providing basic functionality. This ensures compliance with privacy regulations whilst maintaining service quality.

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your preferences by cookie category

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close the browser
  • Set up exceptions for trusted websites

Opt-Out Links

You can opt out of specific tracking services:

Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly:

  • Your cookie preferences may not be remembered
  • Contact forms may not work correctly
  • We may not be able to provide personalised content
  • Analytics data will be limited, affecting our ability to improve the website
  • You may see less relevant advertisements

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable regulations. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Related Policies

For more information about how we handle your personal data, please see our Privacy Policy. For general terms and conditions, please see our Terms of Service.