Privacy Policy

Last updated: 15th January 2026

Introduction

Silvershard AB ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website silvershard.world or use our services.

Data Controller Information

The data controller for your personal information is Silvershard AB, a company registered in Sweden with registration number 963514-4852. Our registered address is Ringvägen 126, 110 99 Stockholm, Sweden. If you have any questions about this Privacy Policy or our data processing practices, please contact us at privacy@silvershard.world.

Data Collection

We collect various types of information in connection with the services we provide. The data we collect includes:

  • Personal Information: Name, email address, phone number, business information, and investment preferences when you contact us or use our services
  • Communication Data: Records of our correspondence and communications with you
  • Technical Data: IP address, browser type, device information, and website usage patterns
  • Marketing Data: Your preferences for receiving marketing communications and your communication preferences
  • Financial Information: Investment budget and financial capacity information relevant to franchise opportunities

How We Use Your Information

We use your personal information for various purposes based on different legal grounds under GDPR. How we use your information depends on the services you use and your preferences:

  • Service Provision: To provide franchise consultation services, respond to your enquiries, and deliver requested information
  • Communication: To communicate with you about our services, send updates, and respond to your requests
  • Business Operations: To improve our services, conduct market research, and analyse business performance
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes
  • Marketing: To send you marketing communications about franchise opportunities (with your consent)
  • Website Analytics: To understand how visitors use our website and improve user experience

Legal Basis for Processing

Under GDPR, we process your personal data based on the following legal grounds:

  • Consent: For marketing communications and certain cookies
  • Contract Performance: To provide our consultation services
  • Legitimate Interests: For business operations, website analytics, and service improvement
  • Legal Obligation: To comply with applicable laws and regulations

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about our use of cookies, please see our Cookie Policy.

Data Sharing and Disclosure

We may share your personal information in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist us in operating our business
  • Franchise Partners: With relevant franchise organisations when facilitating introductions (with your consent)
  • Legal Requirements: When required by law, regulation, or legal process
  • Business Transfers: In connection with any merger, acquisition, or sale of company assets

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When we transfer your data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Generally, we retain client communication records for up to 7 years for business and legal purposes, and marketing data until you withdraw consent or request deletion.

Your Rights

Under GDPR, you have several rights regarding your personal data:

  • Access: Request copies of your personal data
  • Rectification: Request correction of inaccurate or incomplete data
  • Erasure: Request deletion of your personal data in certain circumstances
  • Restriction: Request restriction of processing in certain circumstances
  • Portability: Request transfer of your data to another organisation
  • Objection: Object to processing based on legitimate interests or for direct marketing
  • Withdraw Consent: Withdraw consent where processing is based on consent

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data processing practices, please contact us:

Supervisory Authority

You have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates GDPR. In Sweden, the supervisory authority is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten).